About This Modern Love
This Modern Love is a bespoke bridal wear label specialising in relaxed, romantic, bohemian, elegant designs for the modern bride. Every dress is designed and handmade to order here in the UK using the finest materials including exquisite lace and sumptuous silk, tulle and crepe de chine.
Each year I design a new collection of bridal wear, referencing industry trends and the the latest bridal fabrics from my UK based suppliers. I meet with my customers at my studio where they can try on my sample collection and design their dream dress; blending together different elements of my designs and creating a dress bespoke to their figure, and in keeping with the style of their wedding.
How it all began
I fell in love with sewing in my 20's and re-trained at the London College of Fashion and Central Saint Martins to learn the skills to be a dressmaker. I found a natural fit with the wedding industry as I was really drawn to the bridal aesthetic; delicate laces, soft muted tones, elegant lines, and a simple, feminine style. My passion for designing and making were a perfect fit for launching my own business 'This Modern Love' where I work with my customers to create their dream dress.
And yep, the name comes from the Bloc Party song - they were a formative part of my youth :)
Why This Modern Love is unique
All of my dresses are handmade to order and are bespoke, so unlike 'ready made' dresses at bridal boutiques, with a made to order dress the bride can choose the design and styling details of her dress to create something which is perfect for her; her input and style preferences are essential in the design.
My designs are unique because of their simple, relaxed and unstructured style, and this makes them more affordable than a typical wedding dress. They're quite unlike the traditional bridal gown as they're lightweight and comfortable, whilst remaining feminine and elegant with details like daring low backs, long sweeping trains, and light airy tulle skirts. They are loved by brides who are looking for a simple yet beautiful dress; a bride who wants to feel her best but also to enjoy partying at her wedding!
Designing your dream dress
I love meeting with brides at my studio as I take their lead on which design they like based on which one makes them smile the most! It can be hard for brides to articulate exactly what they're looking for, but often you can tell from a brides reaction when she has found her perfect design based on her reaction. At a consultation I'll ask the bride about the venue and styling of her wedding to get a good idea of the 'vibe'! Whether its a full on festival wedding with a teepee and decadent woodland florals, or a demure registry office wedding, it's great to find out more about the overall vision of the day in order to create a dress thats fitting for the occasion.
After meeting my customers at my studio for a consultation we often exchange ideas over email to confirm the design and to help with any questions they have; whether modifying the design of the dress or helping with finding the right underwear or styling choices such as veils, accessories.
At the fitting I spend the entire day with the bride shaping the dress to her preferences and creating the perfect fit - we discuss lots of ideas about the styling on the day, not just the dress but her overall look, hair and make up etc. I always give advice on how to care for and how to clean the dress after the big day - I appreciate that brides want to treasure their bespoke dress and and keep it for future generations!